What is the BANT & SQL Framework?
A lead is considered an SQL when they have shown strong buying intent, match the ideal customer profile, and are ready for direct sales engagement. SQLs are identified through BANT and other lead-scoring methods, ensuring that sales teams focus on high-potential prospects for better conversion rates.
BANT (Budget, Authority, Need, Timeline) and SQL (Sales Qualified Lead) are two key frameworks used in B2B lead qualification to identify high-intent prospects and improve sales efficiency.
BANT Framework: Helps assess whether a prospect is a good fit based on:
Budget – Can they afford your solution?
Authority – Are they the decision-maker or influencer?
Need – Do they have a genuine requirement for your product/service?
Timeline – When do they plan to make a purchase?
Why BANT & SQL Lead Qualification Matters?
Unqualified leads can drain your sales resources and slow down growth. By implementing BANT and SQL qualification, businesses can focus on high-value prospects, shorten sales cycles, and improve win rates. These proven methodologies enhance efficiency, drive revenue, and create a more predictable sales pipeline.